Global Demand Trend for Furniture: Opportunities for Exporters

In recent years, the global furniture market has witnessed strong growth, driven by changing lifestyles, evolving consumer preferences, and the rapid rise of e-commerce. For exporters, especially from countries like Vietnam, understanding these trends is essential to identify new opportunities and maintain competitiveness.

1. Growing Market Size

According to industry reports, the global furniture market is projected to reach over USD 700 billion by 2030, with a steady annual growth rate. The largest importing markets include the United States, European Union, Japan, and South Korea, which together account for the majority of global furniture consumption.

This increasing demand opens doors for exporters who can provide high-quality, well-designed, and competitively priced products.


2. Consumer Preferences and Lifestyle Shifts

  • Minimalism & Japandi Style: Clean lines, neutral colors, and functional design are highly popular in Western markets.

  • Sustainable Furniture: Eco-friendly, FSC-certified wood and recycled materials are becoming purchasing priorities.

  • Smart Furniture: Integration of technology and multifunctional features is rising in demand for urban living spaces.

Exporters should adapt product designs to these emerging styles to capture international buyers.


3. E-commerce as a Growth Driver

The rise of platforms like Amazon, Wayfair, and Alibaba has transformed the way consumers purchase furniture. Online furniture sales are expected to grow at double-digit rates in the coming years, creating opportunities for exporters who can build a strong digital presence and ensure efficient logistics.


4. Competitive Landscape

China remains the world’s largest furniture exporter, but buyers are increasingly diversifying their supply sources. Countries like Vietnam, Malaysia, Poland, and Indonesia are gaining stronger positions due to cost advantages, skilled labor, and improving supply chain infrastructure.

Vietnam, in particular, is the second-largest wood furniture exporter to the U.S., offering significant opportunities for local manufacturers.


5. Key Opportunities for Exporters

  • Focus on sustainable and certified materials to meet stricter import regulations.

  • Invest in design innovation aligned with global trends.

  • Strengthen e-commerce channels to reach international buyers directly.

  • Leverage free trade agreements (EVFTA, CPTPP, RCEP) to access high-demand markets with preferential tariffs.

The global demand for furniture is evolving rapidly, shaped by sustainability, lifestyle changes, and digital transformation. Exporters who can combine quality production, eco-friendly materials, and innovative design will capture a significant share of this growing market.

For Vietnam’s wood and furniture industry, this is not just an opportunity—it is a moment to strengthen its position as a global leader.

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Vietnam Furniture Exports: Complete Guide to Packaging and International Shipping

Vietnam has emerged as a global leader in furniture manufacturing and exports, thanks to its exceptional craftsmanship, competitive pricing, and diverse product offerings. The industry is projected to generate approximately US$1.4 billion in revenue by 2025, with a compound annual growth rate (CAGR) of 2.64% from 2025 to 2029. As international demand continues to rise, proper packaging and shipping practices are essential to ensure furniture arrives at global destinations safely and in pristine condition.

This expert guide explores how to properly package and ship furniture from Vietnam, covering strategies to protect fragile goods and choosing the best shipping options to meet business needs.


Why Packaging Matters in Vietnam’s Furniture Export Industry

Vietnamese furniture, although beautifully made, often includes fragile materials such as glass, fabric, leather, and intricate woodwork. During long-distance international shipping, items can be exposed to various hazards—impact, vibration, moisture, and temperature fluctuations. Without proper packaging, these factors can cause irreversible damage.

Implementing specialized packing techniques and choosing the right shipping solutions not only protects valuable goods but also enhances customer satisfaction and reduces return rates.


Understanding Furniture Fragility: What Are the Risks?

Furniture can vary widely in fragility depending on its materials:

  • Wooden furniture may be strong but is prone to scratches, dents, and moisture-related warping or cracking.

  • Upholstered items are sensitive to compression, stains, mold, and tears.

  • Glass and inlay components are at high risk of breaking or chipping if not properly cushioned.

Risks include:

  • Impact damage during loading and unloading

  • Vibration loosening joints over time

  • Exposure to temperature and humidity changes

  • Mold or mildew in improperly sealed packaging

Effective risk mitigation starts with recognizing these vulnerabilities and tailoring the packing approach accordingly.


Best Packaging Practices for Exporting Furniture from Vietnam

1. Wooden Furniture

  • Wrap individual parts (legs, drawers, arms) in foam or bubble wrap.

  • Use acid-free paper for the initial layer on delicate surfaces to prevent chemical reactions.

  • Reinforce corners with cardboard or foam protectors.

  • Seal the entire unit with stretch wrap to safeguard against dust and minor abrasions.

  • For premium protection, custom wooden crates are recommended—especially for long-haul shipping.

2. Upholstered Furniture

  • Start with a furniture blanket or heavy-duty padding to prevent fabric damage.

  • Cover with a plastic furniture bag to shield from moisture and dust.

  • Add extra padding to exposed features like armrests.

  • Ensure the item is secured in crates or containers without excessive pressure to prevent upholstery compression.

3. Glass-Topped and Delicate Furniture

  • Remove glass elements when possible and pack separately.

  • Wrap glass in multiple layers of bubble wrap and foam sheets, followed by a sturdy cardboard cover.

  • Clearly mark packages with labels like “FRAGILE” and “GLASS.”

  • Use custom foam inserts or wooden crates to prevent movement and collision.

  • For items with delicate inlays, apply additional foam padding over decorative areas.

Choosing the Right Shipping Method for Furniture Exports

Air Freight (Express Shipping)

International express couriers like DHL Express provide fast and secure shipping options ideal for high-value or time-sensitive orders.

Benefits:

  • Fastest delivery times to global markets

  • Minimal handling, reducing the risk of damage

  • Real-time tracking for full shipment visibility

  • More predictable schedules and fewer delays

Sea Freight

A cost-effective option for large or heavy furniture shipments, though it involves longer transit times and potentially more handling.


Key Factors to Consider When Exporting Furniture

When selecting a shipping method for your Vietnamese furniture exports, weigh the following:

  • Transit Time – Is speed or cost more important?

  • Budget – Factor in shipping rates based on size, weight, and urgency.

  • Handling Needs – Choose providers experienced with fragile or bulky items.

  • Destination – Consider the delivery location’s logistics infrastructure.

  • Volume of Goods – Larger shipments may benefit from container consolidation.


Why Partnering with an Expert Logistics Provider Matters

A reliable shipping partner is critical for successful furniture exports. Look for logistics companies that:

  • Specialize in fragile and oversized items

  • Offer custom packaging solutions

  • Navigate international customs and regulations

  • Provide door-to-door shipping with tracking

Professional partners ensure your furniture arrives safely, on time, and in excellent condition—boosting brand reputation and customer trust.

As Vietnam continues to thrive as a global hub for high-quality furniture exports, understanding how to expertly package and ship furniture internationally is more important than ever. With proper techniques, the right materials, and a trusted logistics partner, exporters can ensure their products make the journey overseas safely and efficiently.

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How to Import Furniture from Vietnam to the USA & Canada: A Step-by-Step Guide for Businesses

Vietnam has become one of the top global sources for high-quality, competitively priced furniture. From sleek modern designs to handcrafted wooden pieces, Vietnamese furniture is in high demand across North America — especially in the United States and Canada. But for many small to medium-sized businesses (SMBs), the idea of importing internationally can feel overwhelming.

This guide will walk you through the complete process of importing furniture from Vietnam, highlighting key logistics, customs regulations, trade agreements, and how to simplify it all with the help of a digital freight forwarder.

Why Source Furniture from Vietnam?

Vietnam’s furniture industry has experienced tremendous growth thanks to:

  • Skilled craftsmanship and advanced production techniques
  • Abundant timber supply and competitive labor costs
  • Growing commitment to sustainability and certified wood sourcing (FSC)
  • A wide range of styles, including custom-made furniture options

Vietnam is especially known for its solid wood furniture made from rubberwood, acacia, teak, and oak, as well as bamboo and rattan pieces for indoor and outdoor use.

Who’s Involved in the Import Process?

To ensure a smooth import operation, it’s important to understand the main stakeholders involved:

  • You (The Buyer/Importer): A retailer, wholesaler, or designer sourcing goods for sale in the US or Canada.
  • Vietnamese Manufacturer: The factory or supplier producing your furniture.
  • Vietnam Customs: The agency ensuring compliance with export laws.
  • Customs in the US/Canada: National authorities that manage import regulations.
  • Freight Forwarder: Your logistics partner, especially if you choose a digital freight forwarder, who handles shipping, customs, and insurance in one platform.

A digital freight forwarder like Ship4wd can consolidate all logistics services, allowing you to stay focused on business growth.

Understanding Vietnam’s Export Requirements

While your Vietnamese supplier is typically responsible for compliance on the export side, you should ensure they:

  • Register with Vietnam’s Department of Planning and Investment
  • Have proper tax registration and business licenses
  • Provide all required documents such as the Customs Declaration and comply with standards like FSC (for wooden furniture)

Most furniture exports from Vietnam are exempt from export duties, and goods often qualify for 0% VAT when shipped internationally.

Key Trade Agreements

Vietnam has signed several trade agreements beneficial for North American importers:

  • Vietnam–U.S. Bilateral Trade Agreement (BTA)
  • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

These agreements can offer reduced tariffs and simplified procedures — especially useful when importing furniture.

Choosing the Right Incoterms for Shipping

Incoterms determine who’s responsible for shipping, insurance, and customs duties at different stages of the shipment. Common terms used in furniture imports include:

  • FOB (Free on Board): Seller handles goods until loaded on the ship; buyer takes over from there.
  • EXW (Ex Works): Buyer is responsible from the seller’s factory.
  • DAP (Delivered at Place): Seller arranges everything until goods arrive at your location.
  • CIF (Cost, Insurance & Freight): Seller covers shipping and insurance until port arrival.

Choosing the right Incoterm impacts cost, convenience, and risk — your freight forwarder can help you decide based on your shipment size and timeline.

Shipping Furniture from Vietnam: Logistics Options

You’ll primarily choose between sea freight and air freight:

  • Sea Freight: Ideal for large, heavy, or bulk furniture orders.
    • FCL (Full Container Load): Best for big shipments — full control over packing and security.
    • LCL (Less than Container Load): Share container space if you’re shipping smaller volumes.
  • Air Freight: Faster but more expensive — used for urgent or high-value shipments.

Additional Considerations:

  • Door-to-door service simplifies the entire shipping process.
  • Proper packaging is essential for bulky, fragile items.
  • Cargo insurance protects your goods from damage or loss in transit.
  • Key documents like the Bill of Lading, Packing List, and Commercial Invoice are essential for customs clearance.

Importing Furniture into the USA & Canada: Regulations & Duties

Documents You’ll Need:

  • Commercial Invoice
  • Packing List
  • Bill of Lading
  • Certificate of Origin
  • Customs Declaration (Form B3 in Canada, CBP Form 3461 in the US)

USA-Specific Requirements:

  • Customs Bond
  • Merchandise Processing Fee (MPF)
  • Harbor Maintenance Fee (HMF)
  • Compliance with the Lacey Act (regulates imported wood products)

Canada-Specific Requirements:

  • GST (5%) on most imports
  • Canada Customs Invoice
  • Excise tax or duty on luxury goods (if applicable)

Tariff classification via HS Codes is essential for calculating the right duty rates. Your freight forwarder can assist in correctly classifying your products.

Why Work with a Digital Freight Forwarder?

Partnering with a digital freight forwarder offers many advantages for SMBs:

  • One-stop platform for quoting, booking, tracking, and insuring shipments
  • Expert support in handling documentation, Incoterms, customs clearance, and duty payments
  • Streamlined logistics from Vietnamese factories to your North American destination

This means fewer headaches, reduced risks, and faster go-to-market timelines for your products.

Final Thoughts: Start Importing Furniture from Vietnam with Confidence

Importing furniture from Vietnam to the US or Canada can be a profitable opportunity — if you understand the process and have the right support. By working with reliable suppliers, understanding your shipping and customs responsibilities, and partnering with a knowledgeable digital freight forwarder, your business can successfully bring beautiful, high-quality Vietnamese furniture to your customers.

Ready to import? Start your sourcing journey with a logistics partner who makes international trade simple and stress-free.

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Vietnam Furniture Market Forecast (2025–2030): Growth, Trends & Opportunities

The Vietnam furniture market is projected to grow from USD 9.62 billion in 2025 to USD 13.14 billion by 2030, with a steady CAGR of 6.43%. As a leading manufacturing hub in Southeast Asia, Vietnam is attracting global attention thanks to rising foreign investment, strategic trade deals, and a growing middle class.

Key Market Highlights

  • Home Furniture leads with 61% market share in 2024.

  • Hospitality Furniture is growing fastest at 7.35% CAGR, driven by hotel expansion.

  • Wood remains dominant (70% share), while plastic & polymer furniture sees a 7.9% CAGR due to sustainability trends.

  • Mid-range furniture leads by price, but the premium segment is gaining fast with a 6.82% CAGR.

  • B2C/Retail dominates with 72% share, growing at an impressive 8.3% CAGR as e-commerce and omnichannel retail expand.

Regional Breakdown

  • Southeast Vietnam (Ho Chi Minh City, Binh Duong) leads with 48% of the market and fastest growth.

  • Northern Vietnam sees demand from office and high-rise housing developments.

  • Central Vietnam benefits from hospitality-driven growth.

Growth Drivers

  • FDI surge as manufacturers shift from China to Vietnam

  • Rising urban middle class demanding smart, sustainable designs

  • Tariff-free exports under EVFTA and RCEP agreements

  • Hospitality construction boom fueling furniture demand

Challenges

  • High dependency on imported timber and freight costs

  • Stricter US trade audits increasing compliance expenses

With increasing demand for design-led, sustainable, and tech-integrated furniture, Vietnam is evolving from a low-cost manufacturing base to a premium producer and supplier for both global and domestic markets.

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Vietnam’s Wood Industry in 2025: Transforming Challenges into Global Opportunity

Vietnam’s wood industry continues to thrive in 2025, driven by sustainability, technology, and export diversification. Explore key data, market insights, and future opportunities.

Resilient Growth Amid Global Headwinds

Vietnam’s wood industry has solidified its role as a global manufacturing hub, consistently ranking among the world’s top wood exporters. As of 2025, the sector faces a shifting trade landscape—but it’s meeting the moment with sustainability, innovation, and smart market strategy.

In 2024, Vietnam’s wood exports hit an all-time high of US$17.3 billion, with US$16.25 billion from timber and wood products and US$1.05 billion from non-timber forest goods like bamboo and rattan. Wooden furniture alone accounted for US$3.1 billion, highlighting continued global demand for Vietnam-made furnishings.

A Greener, More Efficient Supply Chain

Vietnam’s forestry sector is now both productive and sustainable. In 2024, the country harvested 22.7 million cubic meters of domestic wood—an 8% increase year-on-year—driven by improved forest management and afforestation.

Approximately 600,000 people are employed in the wood processing and furniture sector, particularly in rural areas where forestry is a critical source of income.

Supporting this ecosystem is a growing commitment to sustainability:

  • Over 520,000 hectares of forest are FSC-certified.

  • The government aims to expand this to 1 million hectares by 2030, aligning with Vietnam’s long-term forestry strategy.

2024 Performance: Record-Breaking Exports and Surging Output

In 2024, Vietnam’s wood exports hit a historic high of US$17.3 billion, including:

  • US$16.25 billion from timber and wood products

  • US$1.05 billion from non-timber forest products (NTFPs), including bamboo and rattan

  • US$3.1 billion from wooden furniture exports alone

The forestry sector produced 22.7 million cubic meters of domestic wood—an 8% increase year-over-year—driven by reforestation programs and harvesting efficiency improvements.

With around 600,000 workers employed in wood processing and furniture manufacturing, the industry also plays a critical role in generating rural income.

Top Export Markets: Shifting Trends and Emerging Demand

The United States remains Vietnam’s largest export destination, purchasing over US$8.17 billion in Vietnamese wood products in 2024—more than half the country’s total exports. However, this heavy reliance has exposed the industry to new risks.

Key trends:

  • China: Imports surged to over US$1 billion, fueled by rising demand for semi-finished goods.

  • Japan & South Korea: Consistent buyers valuing minimalistic design and sustainable sourcing.

  • Spain: A standout market, with exports up 63% year-over-year, reflecting European buyers’ move to diversify supply chains.

Product Diversification and Sustainable Development

Vietnam’s product portfolio is rapidly expanding beyond traditional offerings. Key trends include:

1. Value-Added Products

  • Wooden furniture remains dominant (≈60% of export value)

  • Growth in MDF and plywood boards, construction materials, and modular designs

2. Bioenergy and Eco-Friendly Exports

  • 14.42 million tons of wood chips exported in 2023 (US$2.22 billion)

  • Wood pellets, chips, and biofuels gaining ground amid global energy shifts

3. Sustainable Forest Certification

  • Over 520,000 hectares FSC-certified (13% of Vietnam’s planted forest)

  • Target: 1 million hectares certified by 2030 (Vietnam Forestry Strategy 2021–2030)

4. Innovation with Alternative Materials

  • Rising use of bamboo, rattan, and recycled wood

  • Responding to consumer demand for circular economy products

Geographic Hubs and Regional Strengths

  • Southern Vietnam (Ho Chi Minh City, Binh Duong, Dong Nai): Advanced manufacturing, export hubs near Cat Lai and Cai Mep–Thi Vai ports
  • North-Central Provinces (Nghe An, Thanh Hoa): Growing timber zones fueled by FSC-certified plantations and afforestation programs

Trade Challenges: U.S. Tariffs and the Need for Transparency

A major obstacle arrived in 2025 with the U.S. imposing a 46% tariff on selected Vietnamese wood products. The tariff was enacted over concerns about transshipped Chinese-origin goods.

Vietnam’s response has been swift and strategic:

  • Deployment of blockchain traceability systems

  • Increased timber imports from the U.S. (up 32.9% YoY to US$316.36 million) to validate origin

  • Active diplomacy to maintain trade relationships and Lacey Act compliance

Despite the disruption, Vietnam’s reputation as a reliable, compliant exporter remains intact, thanks to coordinated action between government and industry.

Strategic Diversification: New Markets and Products

To reduce dependency on the U.S., Vietnam is actively targeting:

Emerging Export Markets:

  • India: Growing demand for furniture and wood-based interiors

  • Middle East: Opportunities in hospitality and infrastructure sectors

  • ASEAN Nations: Trade facilitation under RCEP agreements

New Product Categories:

  • FSC-certified toys, kitchenware, and home goods for European buyers

  • Modular, flat-pack furniture for urban markets

  • Low-emission construction materials, including engineered wood and composites


Digital Transformation in the Wood Sector

Vietnamese wood exporters are embracing digitization to stay competitive:

  • Virtual showrooms for global B2B sales

  • AR customization tools for interior design clients

  • Blockchain logistics platforms for supply chain transparency

  • Smart manufacturing to optimize production efficiency

These innovations enhance the industry’s value chain and align with international buyer expectations.


Future Outlook: A Sustainable Global Player

Vietnam’s wood industry in 2025 is at a defining moment. It’s no longer just a manufacturing base for low-cost goods—but an emerging leader in sustainable forestry, ethical sourcing, and digitally driven production.

Key success factors moving forward:

  • Adopting traceable, transparent supply chains

  • Expanding certified forest areas and responsible sourcing

  • Investing in automation and export tech

  • Entering fast-growing markets with value-added, eco-conscious products

With a clear strategy and strong government-industry coordination, Vietnam’s wood sector is well-positioned to transition from the “world’s workshop” to a global benchmark for green wood manufacturing.

Vietnam is on track to become a top-tier global supplier of green, high-value wood products.


Looking to source sustainable wood products from Vietnam?
📩 Contact us today for sourcing insights, industry updates, and partnership opportunities.

 

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Vietnam’s Garment and Textile Industry in 2025: Growth, Opportunity, and Transition

Vietnam’s garment and textile sector has long been a pillar of its economic ascent—and in 2025, it continues to demonstrate resilience and strong potential, despite global headwinds. For foreign investors and manufacturing firms, Vietnam remains one of Asia’s most compelling destinations for apparel production.

Industry Overview: A Key Economic Contributor

As one of Vietnam’s leading export sectors, garments and textiles generated an impressive US$44 billion in export revenue in 2024, representing an 11% increase year-over-year. In the first five months of 2025 alone, exports hit US$17.58 billion, up 9% from the same period in 2024, according to the Vietnam Textile and Apparel Association (VITAS).

Vietnam’s trade surplus in this sector reached US$6.95 billion during this period, with imports totaling US$10.63 billion. The country’s extensive network of free trade agreements (FTAs)—including the CPTPP and EVFTA—continues to give Vietnamese exports a competitive edge by reducing tariff barriers.

Resilience in a Shifting Global Landscape

Despite ongoing global challenges such as soft demand recovery and geopolitical uncertainties, Vietnamese textile and garment businesses have shown adaptability. They have improved operational efficiency, explored niche markets, and diversified export destinations—particularly in response to shifting U.S. tariff policies.

Industry Structure: From Fiber to Finished Garments

Vietnam’s textile industry is segmented into three main stages:

  • Upstream: Fiber production

  • Midstream: Fabric manufacturing and dyeing

  • Downstream: Garment production

Out of more than 3,800 textile companies, around 70% focus on garment manufacturing. However, just 6% produce yarn, 17% manufacture fabric, and 4% specialize in dyeing.

Sourcing Materials: A Key Bottleneck

Currently, only about 40% of raw material demand is met by domestic supply chains. Vietnamese manufacturers still heavily depend on imports from China, South Korea, India, and the U.S. For example, although Vietnam uses roughly 400,000 tons of cotton annually, just 3,000 tons are sourced locally—less than 1% of total demand.

Garment Production: Focused on CMT with Room to Grow

Most Vietnamese garment manufacturers operate under the cut-make-trim (CMT) model, which accounts for 70% of production. More advanced models like original equipment manufacturing (OEM) and original design manufacturing (ODM) make up the remaining 30%. Domestic fabric output is around 2.3 billion meters per year, covering just 25–30% of national demand.

Vietnam’s major export destinations include the U.S., Europe, Japan, and South Korea.

Challenges in Localization and Value Addition

Vietnam’s reliance on imported inputs limits local value addition, which hovers around 45–50% per exported garment. This dependence complicates compliance with rules of origin in FTAs and increases exposure to supply chain risks.

To address this, the country is focusing on developing its supporting industries, opening up new investment opportunities for both local and foreign players.

Future Trends: What’s Driving Growth?

Expanding Global Market Access

Vietnam’s extensive FTA network continues to open new doors for textile exporters. Agreements like the CPTPP and EVFTA provide access to high-value markets and encourage the development of more integrated supply chains within the country.

Embracing Sustainability

European buyers increasingly demand eco-friendly and ethically produced apparel. To remain competitive, many Vietnamese firms are pursuing internationally recognized certifications such as OEKO-TEX®, GOTS, GRS, and Fair Trade. Manufacturers are also adopting green technologies like solar energy, wastewater recycling, and waterless dyeing systems.

Upgrading Production Capabilities

The shift of production from China to Vietnam continues, driven by rising wages in China and trade tensions with the U.S. According to the U.S. Fashion Industry Association (USFIA), 80% of American fashion brands plan to reduce sourcing from China between 2024 and 2025. Vietnam has proactively negotiated with the U.S. to avoid steep tariffs and remains a preferred destination for American buyers.

However, future growth will require investment in automation, digital tools, and high-value production, such as electronics-integrated apparel and performance fabrics.


Key Manufacturing Regions

Southern Vietnam: A Strategic Hub

The southern region—including Ho Chi Minh City, Dong Nai, and Binh Duong—hosts a dense concentration of garment factories. This region benefits from world-class infrastructure, such as:

  • Saigon Port, which handles about 67% of Vietnam’s seaport throughput

  • Cai Mep–Thi Vai Port, a deep-water terminal supporting global shipping routes

  • A robust highway system connecting key industrial zones

Northern Vietnam: Emerging Clusters

In the North, provinces like Nam Dinh and Thanh Hoa have seen rapid industrialization in textiles:

  • Nam Dinh is home to over 6,000 textile facilities, including major projects like TOP Textile JSC’s US$203 million factory and Xielong Vietnam’s US$40 million facility.

  • Thanh Hoa boasts over 300 textile enterprises, producing 700 million items in 2024, with export volumes increasing 20% year-over-year.

These regions are attracting both domestic and foreign investment, creating jobs and strengthening Vietnam’s position in global textile supply chains.


Global Brands Operating in Vietnam

Many top-tier brands rely on Vietnam for their manufacturing needs:

Adidas

By 2021, 40% of Adidas’ global footwear was made in Vietnam, reflecting a strategic move away from China due to rising labor costs and supply chain disruptions. This trend has only accelerated post-COVID-19.

Nike

Vietnam produces over half of Nike’s footwear, with the brand’s supplier base in the country growing from 138 to 155 factories between 2021 and late 2022. This expansion underscores Nike’s long-term commitment to Vietnam as a strategic production base.


Government Support and Incentives

The Vietnamese government continues to promote industrial parks, invest in R&D, and facilitate technology transferfor the textile sector. One of the most appealing incentives is the corporate income tax (CIT) regime, offering:

Preferential CIT Rates

  • 10% for life of project or first 15 years

  • 17% for life of project or first 10 years

Tax Holidays

  • 4-year tax exemption + 50% reduction for 5–9 years

  • 2-year exemption + 50% reduction for 4 years

These tax policies are especially attractive for companies investing in high-tech or supporting industries.


Outlook: A Sector Ready for the Next Phase

While Vietnam’s textile and garment industry faces challenges, it remains strategically positioned for long-term growth. With a vision to move up the value chain, improve sustainability, and expand its domestic supply capacity, Vietnam is poised to reinforce its role as a global textile manufacturing powerhouse.

For international firms seeking a cost-effective, reliable, and forward-looking production base, Vietnam continues to be an ideal destination.

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Identifying “Transhipments” Subject to 40% Tariff: A Guide for Businesses

A new 40 percent tariff is slated for goods identified as “transhipments,” a measure widely believed to target Chinese-origin products undergoing minimal processing in Vietnam before re-export to the United States. While detailed guidelines are pending, businesses can currently rely on the existing U.S. Customs and Border Protection (USCBP) regulations concerning Country of Origin Marking to mitigate the risk of their goods being labeled as transshipments.

 

Country of Origin Marking: General Provisions

 

The fundamental principle of Country of Origin Marking, as enforced by USCBP, mandates that all foreign-origin articles entering the U.S. must be clearly and legibly marked with the English name of their country of origin. The primary objective is to inform the final U.S. consumer about the product’s manufacturing origin.

Effective marking methods often integrate directly with the product (e.g., branding, stenciling, molding). Other methods are acceptable provided they remain legible and visible until the product reaches the ultimate U.S. purchaser. The marking must be durable enough to resist accidental defacement, destruction, removal, alteration, obliteration, or obscuration.

 

Determining Country of Origin Under the Existing Regime

 

USCBP defines the country of origin as where an article is manufactured, produced, or grown. However, the country of origin can change in a secondary country under specific circumstances:

  • Substantial Transformation: If additional work or material is added in the second country, resulting in a “substantial transformation.” This occurs when a new article with a different name, character, and use is created.
  • NAFTA Marking Rules (19 CFR Part 102): For goods originating from a NAFTA country (Canada, Mexico, or the United States), if the second country is determined to be the country of origin under these specific rules.
  • Textile or Apparel Products (19 CFR 102.21): Regardless of NAFTA origin, if the country of origin for a textile or apparel product is determined to be the second country by the general rules outlined in 19 CFR Part 102.21. (Note: For textile or apparel products from Israel, specific rules in 19 CFR Part 12.130 apply.)

Businesses are advised to adhere to these established regulations while awaiting further official guidelines from both the U.S. and Vietnamese governments.

 

Anticipated Developments and Considerations

 

China’s Potential Response: China is expected to react to this new tariff, especially given its significant trade relationship with Vietnam. Any retaliatory measures from Beijing, a major source of inputs for Vietnamese manufacturing, could have a substantial impact on Vietnam’s economy. Bloomberg estimates a potential long-term loss of 25 percent of Vietnam’s US exports, possibly risking over 2 percent of its annual GDP.

 

Formal Content Threshold: Neither the U.S. nor Vietnam has specified a formal threshold for determining “transshipment” status. Trade analysts widely anticipate a near-zero tolerance policy from the U.S. government, potentially flagging goods with as little as one percent Chinese-origin content. While trade agreements typically define origin based on value-added or transformation criteria, no such thresholds have been officially announced for this specific agreement.

 

Further clarifications regarding the agreement’s rules of origin and “safe harbors” are expected. Businesses should stay informed about these impending guidelines to ensure compliance and avoid potential tariff implications.

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Vietnam’s Economy Soars in First Half of 2025 Amidst Global Headwinds

Ho Chi Minh City, Vietnam – July 10, 2025 – Vietnam’s economy achieved a remarkable 7.52% growth in the first half of 2025, driven largely by robust performances in its services and manufacturing sectors. This impressive expansion comes despite persistent global trade tensions and the introduction of new US tariffs. This article offers an in-depth analysis of Vietnam’s economic trends, including inflation, trade, foreign direct investment (FDI), and business formation during this period.

 

Record-Breaking GDP Growth in H1 2025

 

Building on the strong momentum of 2024, which saw a GDP growth of 7.09%, Vietnam’s economy surged by 7.52% in the first six months of 2025. This marks the fastest first-half pace in 15 years, a significant achievement given the global challenges of high interest rates, subdued consumer demand, and ongoing trade disruptions. Vietnam continues to solidify its position as one of Southeast Asia’s fastest-growing economies while maintaining macroeconomic stability.

Key sectors contributing to this impressive growth include:

  • Agriculture, forestry, and fisheries expanded by 3.84%, providing a stable foundation amidst domestic and export demand.
  • Industrial production and construction collectively grew by 8.33%.
  • Services saw a significant rebound, growing by 8.14%—the highest first-half growth for the sector since 2020.

The services sector now accounts for 43.4% of GDP, with industrial production and construction at 36.9%, and agriculture and fisheries making up 11.2%. Taxes represent the remaining 8.3%. Services were also the largest contributor to GDP growth, adding over half of the total increase, followed by industrial and construction activities, and agriculture.

Image: vietnam-briefing


 

Inflation Remains Controlled Despite Uptick

 

Vietnam’s Consumer Price Index (CPI) rose by 3.22% year-on-year in the first quarter of 2025, according to the General Statistics Office (GSO). Core inflation, excluding volatile elements like food and energy, registered slightly lower at 3.01%. GSO officials attribute this increase to fluctuations in global commodity markets and ongoing geopolitical tensions that have disrupted supply chains and slowed global growth.

Major drivers of the CPI increase in the first half of 2025 include:

  • Food and food services: This category saw a 3.78% rise, contributing over one-third to the overall CPI increase. Pork prices, in particular, jumped over 12% due to supply shortages and holiday demand, while rice and poultry prices also saw increases.
  • Housing and utilities: Costs increased by 5.11%, driven by higher prices for construction materials like cement and steel, and an adjustment to retail electricity rates in late 2024.
  • Healthcare costs: These experienced one of the sharpest rises, with pharmaceutical products and medical services increasing by 14.4%, pushing CPI higher by nearly 0.8 percentage points.

Conversely, some sectors experienced downward trends:

  • Transport costs fell by 2.4% due to a nearly 10% drop in fuel prices and declining train fares.
  • Education costs slightly decreased due to tuition fee waivers in certain provinces.
  • Telecom prices also saw a marginal decline.

Core inflation remained below headline inflation, largely because it excludes the volatile food and energy components that were key price drivers during this period.

Image: vietnam-briefing


 

Strong Trade Performance Despite External Pressures

 

Vietnam’s trade performance in the first half of 2025 showcased a robust recovery, with import-export turnover reaching US$432 billion, a 16.1% increase from the same period last year. Exports grew by 14.4%, while imports rose by 17.9%, resulting in a trade surplus of US$7.63 billion.

Top export categories included:

  • Computers, electronics, and parts: US$38.41 billion
  • Telephones and components: US$22.4 billion
  • Machinery, textile products, footwear, and wood-based goods also contributed significantly.

Leading imports mirrored export categories, with electronics and computer parts at US$56.19 billion, followed by machinery, textile fabrics, plastics, and metals.

The agriculture sector continued its pivotal role in trade, with agro-forestry-fisheries exports rising 15.5% year-on-year to nearly US9.83 billion trade surplus. Agricultural exports, valued at US$5.16 billion and US$8.82 billion, respectively. Commodities such as coffee, pepper, and cashew nuts benefited from rising global prices, and rubber exports saw value gains despite lower shipment volumes. However, rice, fruit, and vegetable exports declined in value due to price drops and weaker demand in key markets.

Image: vietnam-briefing


 

FDI Surges, Signaling Investor Confidence

 

Foreign direct investment (FDI) into Vietnam reached an impressive US$21.51 billion in the first half of 2025, marking a 32.6% year-on-year increase, according to the Ministry of Finance. This strong performance was fueled by robust capital injections into existing projects and a sharp rise in capital contributions and share purchases.

While newly registered capital saw a 9.6% decline to US$9.3 billion, additional capital for ongoing projects surged by an astounding 122% to US$8.95 billion. Capital contributions and share purchases also rose significantly by 73.6%, totaling US$3.28 billion, indicating heightened investor interest in mergers, acquisitions, and strategic partnerships.

Disbursed FDI reached US$11.72 billion, up 8.1% year-on-year, representing the highest level recorded for a first-half period in five years. This reflects enhanced project implementation and improved operational efficiency across key sectors.

Vietnam continues to attract landmark investments, including:

  • Sweden’s SYRE with a US$1 billion circular textiles hub.
  • A US$1.5 billion project by the Trump Organization in Hung Yen.
  • Major expansions such as the Yen So Park US$1.1 billion project and LEGO’s US$1.3 billion factory in Binh Duong, all underscoring strong investor confidence in Vietnam’s long-term potential as a manufacturing and innovation hub.

 

Navigating Global Economic Headwinds and Business Trends

 

A newly signed trade agreement between Vietnam and the United States in July 2025 introduces both opportunities and complexities. While the deal provides Vietnam with preferential access to select U.S. markets, including large-engine vehicles and duty-free treatment for American imports, it also imposes new tariffs: a 20% duty on most Vietnamese goods and a 40% tariff on transshipped items from third countries.

Meanwhile, global demand has softened due to rising interest rates and geopolitical tensions, which was reflected in Vietnam’s April PMI falling to 45.6, indicating a contraction in manufacturing activity.

In the first half of 2025, Vietnam registered 91,200 newly established businesses, with a total capital of VND 820.9 trillion (approximately US$31.4 billion) and nearly 591,100 registered workers. This marks year-on-year growth of 11.8% in number, 9.9% in capital, and 13.9% in employment.

However, business exits also increased, with over 80,800 firms suspending operations, 34,000 halting business pending dissolution, and 12,300 fully dissolved, averaging 21,200 market exits monthly.

To counter this trend, the government is focusing on three strategic pillars: institutional reforms, infrastructure development, and workforce upskilling. Accelerated disbursement of public investment, particularly in national-scale projects like the Long Thanh International Airport and the North–South high-speed railway, is expected to stimulate economic activity and boost investor sentiment.


 

Outlook

 

The first half of 2025 saw Vietnam’s economic trajectory shaped by a complex interplay of external shocks and internal shifts. Rising trade tensions, especially with the US, and a turbulent global environment have put pressure on exports and industrial output. Despite these challenges, the country has managed to maintain steady GDP growth, moderate inflation, and a growing number of business registrations.

With global demand still fragile and geopolitical uncertainties lingering, Vietnam’s near-term focus will likely remain on boosting domestic consumption, fast-tracking public investment, and supporting enterprise resilience.

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Trump Escalates Trade War with New Tariffs on Allies and Developing Nations


 

WASHINGTON/BRUSSELS, July 7 (Reuters) – U.S. President Donald Trump dramatically intensified his ongoing trade war on Monday, informing key allies like Japan and South Korea, as well as a host of developing nations, that they will face significantly higher tariffs starting August 1.

The new levies impose a 25% tariff on U.S. imports of all goods from Japan and South Korea, a move that initially rattled Wall Street, causing the S&P 500 Index to drop sharply. However, Asian markets appeared to absorb the news more calmly.

In letters dispatched to 14 countries so far, Trump hinted at the possibility of further negotiations while simultaneously warning of reciprocal actions if affected nations retaliate with their own tariff increases. “If, for any reason, you decide to raise your tariffs, then, whatever the number you choose to raise them by, will be added on to the 25% that we charge,” Trump explicitly stated to Japan and South Korea in letters released on his Truth Social platform.

These new, higher tariffs will take effect from August 1 and are distinct from previously announced sectoral tariffs, such as those on automobiles, steel, and aluminum. Trading partners have been under immense pressure to finalize deals with the U.S. since Trump initiated a global trade war in April, which has disrupted financial markets and prompted governments worldwide to devise protective economic measures.

A slight reprieve emerged as Trump signed an executive order on Monday, extending the deadline for negotiations from Wednesday to August 1. When asked about the firmness of this new deadline, Trump replied, “I would say firm, but not 100% firm. If they call up and they say we’d like to do something a different way, we’re going to be open to that.”

Former U.S. trade negotiator Wendy Cutler expressed disappointment over the tariffs imposed on close allies like Japan and South Korea but maintained optimism for a potential breakthrough. “While the news is disappointing, it does not mean the game is over,” stated Cutler, who serves as vice president of the Asia Society Policy Institute.

Global Impact and Responses

Beyond key allies, the U.S. will also impose a 25% tariff on goods from Tunisia, Malaysia, and Kazakhstan. Levies will climb to 30% for South Africa, Bosnia and Herzegovina, 32% for Indonesia, 35% for Serbia and Bangladesh, 36% for Cambodia and Thailand, and a substantial 40% for Laos and Myanmar. Trump also indicated that a deal with India was close to being finalized.

On Tuesday, Japanese Prime Minister Shigeru Ishiba reported some progress in avoiding even higher tariffs, which Trump had recently suggested could reach 35%. Ishiba confirmed that the U.S. proposed swiftly proceeding with negotiations towards the August 1 deadline, with the potential for revisions based on Japan’s response.

South Korea announced plans to intensify trade talks with the U.S., viewing Trump’s latest move as an effective extension of a grace period before reciprocal tariffs might be adopted. Thailand expressed confidence in securing competitive tariff rates, while Malaysia’s trade ministry acknowledged U.S. concerns on imbalances but stressed the importance of constructive dialogue. Indonesia’s officials believe there’s still room for negotiation, with their top negotiator set to meet U.S. trade representatives.

For Bangladesh, whose readymade garments industry relies heavily on the U.S. market, the news was “absolutely shocking.” Mahmud Hasan Khan, president of Bangladesh Garment Manufacturers and Exporters Association, stated that a 35% tariff would severely impact their industry. South African President Cyril Ramaphosa deemed the 30% U.S. tariff rate unjustified, citing that 77% of U.S. goods face no tariffs in his country, vowing to continue engagement with the U.S.

Market Reactions and Economic Outlook

Despite the initial drop, U.S. stocks showed resilience. The S&P 500 closed down about 0.8%, but Asian markets largely held firm, with Japan’s Nikkei recouping early losses and South Korean stocks jumping over 1%. Tapas Strickland, head of market economics at National Australia Bank, warned of impending volatility as more letters emerge and negotiations intensify ahead of the August 1 deadline.

Earlier on Monday, Treasury Secretary Scott Bessent had foreshadowed these announcements, noting his inbox was “full” of last-minute trade offers from countries. So far, only two deals have been struck with Britain and Vietnam, while Washington and Beijing reached a framework agreement on tariff rates in June. China, however, has until August 12 to finalize a deal to prevent Trump from reinstating additional import curbs. On Tuesday, China warned the U.S. against reinstating tariffs and threatened retaliation against countries that strike deals with the U.S. to exclude China from supply chains.

Broader Trade Blocs Targeted

The European Union, notably, will not be receiving a letter imposing higher tariffs, according to EU sources. A European Commission spokesperson confirmed that the EU still aims to finalize a trade deal by Wednesday following a “good exchange” between European Commission President Ursula von der Leyen and Trump. The EU itself has been internally debating whether to pursue a swift and light trade deal or leverage its economic power for a more favorable outcome.

Beyond established trade partners, Trump also issued a threat to leaders of developing nations within the BRICS grouping (including Brazil, Russia, India, and China), warning of an additional 10% tariff if they adopt “anti-American” policies.

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The US-Vietnam Trade Landscape at a Glance

The US-Vietnam Trade Landscape at a Glance

A complex relationship defined by strategic partnership and significant trade friction. Here are the key figures shaping the current policy environment.

20%

Agreed Reciprocal Tariff

The new standard tariff on most Vietnamese exports to the US under the July 2025 agreement.

40%

Transshipment Tariff

A higher rate targeting goods from other countries (e.g., China) routed through Vietnam.

$122B

US Trade Deficit

The 2024 bilateral trade deficit that serves as a primary driver for US tariff policies.

Anti-Dumping & Countervailing Duties (AD/CVD)

Separate from broad tariffs, AD/CVD orders target specific products deemed unfairly priced or subsidized. Vietnam’s designation as a Non-Market Economy (NME) is a critical factor that often results in higher, more unpredictable duties.

The Impact of Non-Market Economy (NME) Status

For Market Economies

The US uses the country’s own domestic prices and costs to calculate dumping margins.

For Non-Market Economies (like Vietnam)

The US disregards domestic data and uses prices from a “surrogate country,” which often leads to much higher duty rates.

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