The Vietnam furniture market is projected to grow from USD 9.62 billion in 2025 to USD 13.14 billion by 2030, with a steady CAGR of 6.43%. As a leading manufacturing hub in Southeast Asia, Vietnam is attracting global attention thanks to rising foreign investment, strategic trade deals, and a growing middle class.
Key Market Highlights
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Home Furniture leads with 61% market share in 2024.
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Hospitality Furniture is growing fastest at 7.35% CAGR, driven by hotel expansion.
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Wood remains dominant (70% share), while plastic & polymer furniture sees a 7.9% CAGR due to sustainability trends.
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Mid-range furniture leads by price, but the premium segment is gaining fast with a 6.82% CAGR.
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B2C/Retail dominates with 72% share, growing at an impressive 8.3% CAGR as e-commerce and omnichannel retail expand.
Regional Breakdown
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Southeast Vietnam (Ho Chi Minh City, Binh Duong) leads with 48% of the market and fastest growth.
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Northern Vietnam sees demand from office and high-rise housing developments.
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Central Vietnam benefits from hospitality-driven growth.
Growth Drivers
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FDI surge as manufacturers shift from China to Vietnam
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Rising urban middle class demanding smart, sustainable designs
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Tariff-free exports under EVFTA and RCEP agreements
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Hospitality construction boom fueling furniture demand
Challenges
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High dependency on imported timber and freight costs
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Stricter US trade audits increasing compliance expenses
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With increasing demand for design-led, sustainable, and tech-integrated furniture, Vietnam is evolving from a low-cost manufacturing base to a premium producer and supplier for both global and domestic markets.